5.3 Brand, PR and Community Management
This module equips learners with the skills to understand and manage community lifecycle stages, fostering successful and engaged communities around their games. Learners will also explore brand development, learning how to build a strong brand that supports long-term strategy.
YOUR EXPERTS
Catherine Litvaitis
Catherine is an experienced community manager in the games industry who's worked on indie hits like Bear and Breakfast, In Stars and Time, and so many others. She's spent the past 6+ years building healthy, engaged, and intentionally inclusive communities across PC, console, and mobile. With multiple past talks at events like GDC and PAX, Catherine is also an experienced public speaker. She also helps co-runs the only Neopets guild for game developers.
Malize Evans
Malize Evans is the Co-Founder, Co-CEO, and Chief Marketing Officer at Raftur Games, a company dedicated to empowering game developers through business literacy and technological project management. With nearly 20 years of management experience, she has collaborated with top intellectual properties, including Star Wars, Cyberpunk, and Frozen, pioneering innovative brand experiences that have transformed product showcases in retail. In addition to her industry achievements, Malize spent five years as a professional gaming YouTuber, gaining deep insights into the gaming, marketing, and creator economy ecosystems.