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1.1 Founding your studio

In this module, we will cover the basics of founding a video game development studio. As every country, and even regions, have their own unique laws and regulations, we will try to give a broad view on studio founding.We will discuss things such as founder agreements, Cap tables, as well as company culture basics. By the end of this Course you should have a good overview of things to keep in mind when founding your startup.
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YOUR EXPERTS

Martijn van Zwieten

Business Coach and Consultant
Martijn is a business coach and consultant on a mission to help video game founders lead their companies with more confidence, better results, and less hassle. He has worked with over 70 video game CEO’s, founders and leaders running companies of all sizes to improve their leadership and build a better video game company. Prior to coaching, Martijn worked in the games industry in various roles including PR, marketing, business development and operations, and he holds an Executive MBA degree.

Sophie Vo

Founder at Rise and Play
Sophie is an experienced Game Executive and Creative Leadership Coach with over 16 years at industry giants like Gameloft, Wooga, Rovio, Voodoo, and PlayStation.  She has led teams through transformation, launched successful games, and managed Live Ops for $300M+ IPs. Sophie is also the founder of Rise and Play, a network for conscious leaders in gaming. Currently, she’s building an app that combines coaching, games, and AI. 📱✨ Follow her journey on Olivya!

Jade Yhap

President and Co-Founder of InteractiveNB
Co-founder of Reframe Games, a studio focused on reframing perspectives on games and mental health. Keystone project was GUIDE, which won several awards and showcased at the Smithsonian. 
President and Co-Founder of InteractiveNB, a professional association devoted to promoting the Interactive Digital Media Industry.


Andre Faure

CEO of Gameplan Studio
27 years dedicated to the games industry, leading complex projects around the globe, from game development, global management, 100 titles launched in all platforms and two console launches. Former executive at XBOX, Ziff Davis Media, Tectoy/SEGA, Aeria Games/GAMIGO and Gamehouse. Currently Founder and CEO of Gameplan Studio, an internationally recognized work-for-hire/co-development studio, catering to several studios and publishers around the world for the last 10 years. 

Athena Z Peters

CEO and Co-Founder of Rainbow Unicorn Games
A creative leader and entrepreneur with over 20 years in the gaming industry working with many of the hottest titles on the market and for the most profitable studios. Committed to building inclusive and dynamic teams that deliver profitable and unique products into a crowded sector. CEO and Co-Founder of indie startup Rainbow Unicorn Games, PBC, immersive theatre company Incantrix Productions and Adventure Pub, a now closed board game pub. 

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