5.2 Game Marketing
In this module, learners will gain the skills to identify the ideal game niche for their studio, analyze competitors, and utilize data extraction tools for market insights. They will learn the basics of marketing strategies tailored to different platforms and demonstrate how to synchronize marketing efforts with production stages.
YOUR EXPERTS
Eylul Cagla Ozekes
Eylul Ozekes is the Marketing & Community Director of Sarepta, working with indie games that has an artistic and narrative focus. She has been in marketing and community facing roles in the industry for the past 6 years, and enjoys supporting early stage companies. Her main passion is building sustainable and altruistic communities using psychological frameworks and academic research. She sees games as an art form, and aims to create space for developers to connect with their audience while retaining artistic integrity. She advocates for financial success through mindful community practices, highlighting that both should feed one another - not take away from each other.
Sophie Vo
Sophie is an experienced Game Executive and Creative Leadership Coach with over 16 years at industry giants like Gameloft, Wooga, Rovio, Voodoo, and PlayStation. She has led teams through transformation, launched successful games, and managed Live Ops for $300M+ IPs. Sophie is also the founder of Rise and Play, a network for conscious leaders in gaming. Currently, she’s building an app that combines coaching, games, and AI.
Claire Rozain
With over 10 years of experience in the mobile apps and gaming industry, Claire has scaled 30+ games and apps, working with top brands like Match Group, Rovio, and Gameloft. Rzain Consulting specializes in creative strategy, UA, ASO, growth, and go-to-market consulting, always with a growth hacker mindset. Independent and self-employed, Claire is passionate about driving innovation and success in the gaming world and also is developing her own indie games in Africa with Youthwave games.
